45 blog posts Filter

The deceptiveness of public auction

May 9, 2018

buying selling

  The most deceptive method used to sell property in Australia is public auction. For the agent, public auctions are all about the advertising revenue and the profile it buys. The real estate industry and major media organisations widely promote public auctions. Significant spend accompanies a public auction – through the vendor-paid marketing campaign. Public […]

The dangers in establishing a market price

April 12, 2018

buying selling

Establishing a realistic market price can be fraught with danger. The intentionally inflated price quoted by an agent is the most common. It is the improbable lie or the lie by omission. Other dangers that are not so obvious include well-meaning neighbours and friends, and the auto valuations provided by a myriad of websites. Neighbours […]

Property and the dangers of a digital footprint

March 21, 2018

buying selling

Before the Internet, properties were primarily marketed via newspaper advertisements, signs and in agents’ windows. These mediums had a remarkable and often overlooked advantage over modern forms of advertising – they left no easily traceable marketing or sales history (a digital footprint). There is an old saying ‘nothing is as useless as yesterday’s newspapers’. In […]

The two lies of the real estate industry

February 22, 2018


  When asked to price a property, a real estate agent has the opportunity to impress the owner and obtain a listing. Listings are the lifeblood of any real estate career. The two most common lies in the real estate industry involve the estimate price quoted to potential sellers. One is the lie real estate […]

The 'heart buyer' and rejecting early offers

February 15, 2018


The location is ideal, it has the right number of bedrooms and living spaces, the yard is great – it feels like the perfect home. Occasionally, a buyer matches a property to perfection. This buyer is going to live in the property. It will become their home. There is an instant and strong emotional connection. This […]

Knowledge, power and real estate advertising

February 8, 2018


A dangerous trend has emerged in real estate advertising with privacy and price implications. Too much personal information is being revealed during marketing campaigns. Circumstances such as divorce or illness are often featured in advertisements as agents try to use bad and distressing situations to attract buyers. The sale of a property should have no […]

Brisbane suburbs to watch in 2017

January 20, 2017

buying investing

Whether you’re looking to buy a home or perhaps purchase an investment property, it can be worth knowing what potential hot spots may crop up in the new year. A few of the directors at Johnson Real Estate Group weigh in on what suburbs they predict will perform well in 2017: Inala 4077 Shouldering a […]

Brisbane's property outlook for 2017

January 13, 2017

buying investing renting selling

  Brisbane’s steady growth won’t be going anywhere in 2017, according to Johnson Real Estate Group’s Managing Director, Andrew Trim. “On the back of price growth and affordability issues in Sydney and an increased investor interest in South-East Queensland, it should be a solid year for property in the greater Brisbane area.  Property here still […]

Five reasons why using a good agent is a smart decision versus selling yourself

December 2, 2016


Selling your home is one of the biggest financial decisions you’ll make, so it’s important to do it correctly. While it can be tempting to sell your house without an agent, saving yourself the fees, it’s important to recognise the advantages you have if you choose a good agent instead. Time Selling a home can […]

Why you should avoid guaranteed rental returns

November 22, 2016


With plenty of development projects coming to fruition and many cranes dotting the Brisbane skyline, it’s not hard to see that our city has experienced a construction boom. With so many purchase options available, many developers are offering incentives such as rental guarantees to enhance their projects in the eyes of investors. So what is […]

What you need to know about flipping houses

November 14, 2016

renovating selling

Buy a house, renovate and sell quickly for a substantial profit – it’s not hard to see why flipping houses seems like an attractive venture. House flipping certainly isn’t a new concept, with shows such as the The Block making it appear like an easy, glamorous way to make money fast. While the process itself […]

Why people sell in spring

November 5, 2016


The temperature is warming up, Jacaranda trees are beginning to bloom and an influx of ‘for sale’ signs have popped up in your neighbourhood – spring is well and truly here. It is a commonly held belief that spring is the best time of year to sell, with many sellers often holding out until the […]

6 Handy tips for new landlords

October 28, 2016


So you’ve bought your first investment property and decided to become a landlord – congratulations! But what now? Property investment can be challenging at times, and if not executed properly, have dire financial implications. The team at Johnson Real Estate have put together their top six tips for landlords just starting out in the investment […]

What you need to consider before buying a unit

October 14, 2016


Often armed with a lower price tag and a central location, units can be a great way to break into the property market. They can also be a great way to live a low maintenance lifestyle while benefitting from a sense of community. Although there are many great aspects of units, it’s important to fully […]

What to expect when selling your home

October 7, 2016


Whether you’re downsizing or moving to a new area, most home owners will find themselves selling at one point in their lives. Selling your home can be a stressful period, particularly if you’re not sure what to expect. This blog post will guide you on the process to successfully selling your home and starting a […]

What is equity and how can it benefit me?

September 23, 2016

buying investing renovating

Simply put, home equity refers to the difference between the market value of your property and how much is still owing. Equity is the unencumbered interest an owner has in a property. For example, if your property was worth $500,000, and you still owed $400,000 on your home loan, your equity in the property would […]

Why you should consider buying in the neighbouring suburb

September 16, 2016


If you’ve been eyeing off a particular suburb only to find that it is no longer within your budget, looking at neighbouring suburbs can be a great alternative to get closer to the area you ultimately want to be in. Markets can often move quickly, so if you’ve missed the opportunity to buy in a […]

What to expect when buying a home

September 9, 2016


Buying a home is both an exhilarating and nerve wracking process. It can be highly time-consuming and it often comes as a relief to finally find the perfect property. But what are the steps associated with purchasing your new home? While the process may differ slightly depending on your state and sale method of the […]

Why you should consider rentvesting

September 2, 2016

buying investing

  With headlines in the media often touting rising living costs and housing unaffordability, it is no surprise that many young people feel like it is impossible to enter the property market. While entering the market has become more difficult in the last few years, it certainly isn’t impossible – you just have to think […]

Should you renovate before selling?

August 26, 2016

renovating selling

With TV shows such as The Block and Reno Rumble gaining immense popularity in the last few years, many homeowners have been inspired to carry out their own makeovers and add value to their homes. A question our sales team at Johnson Real Estate often get asked is “should we renovate before we put our […]